Comments on: Keeping Local Real Estate, Well… Local

By: Home Inspection Tampa

Home Inspection Tampa — Sat, 29 Aug 2009 14:44:02 +0000

I agree that it may some time be a good idea to keep local things local. Anyway, this is a rather interesting posting.

By: Kris Berg

Kris Berg — Mon, 22 Jan 2007 19:45:34 +0000

Great post, Teresa. Like Maureen, I am somewhere in the middle, but the real value I see in the broader exposure is not the exposure itself but the exchange of information and knowledge base I am consequently exposed to.
John, I beg to differ that people do indeed read this “drivel”. Not all or even most people, but some, and I can point to three listings in the past year which were arguably due in part to our online blogging presence.

By: John Lockwood

John Lockwood — Thu, 18 Jan 2007 03:48:03 +0000

You’re welcome. I’m going back to my island now and wait for the next uboat to come along.
http://en.wikipedia.org/wiki/Image:LandThatTimeForgot.jpg
I’m on the patch, though, so I expect to be down to one uboat a month by March.

By: teresa boardman

teresa boardman — Thu, 18 Jan 2007 00:27:13 +0000

Hi John,
Thanks for stopping by. 🙂

By: Bonnie Erickson

Bonnie Erickson — Wed, 17 Jan 2007 06:36:39 +0000

Ah, yes, localism at its best. Teresa, I don’t know anyone who does the local part of blogging better than you have from the very beginning. Whereas comments from across the nation are encouraging, it’s ultimately the local market we are targeting in real estate!

By: John Lockwood

John Lockwood — Wed, 17 Jan 2007 03:30:08 +0000

There are no “audiences”. There are spiders, prospects, and competitors. The goal is to use A to take B away from C.
No one’s reading this drivel.

By: REBlogGirl

REBlogGirl — Wed, 17 Jan 2007 00:48:59 +0000

Drilling down your national audience into a more targeted local one is tricky but it can be done and done well. The more targeted local traffic you have, the more leads you can generate. I love the idea of using both the national and local audiences effectively. I recommend that clients blog for local traffic at least 4 days a week and take one or two days to hit the national or industry markets so they can build their credibility and readership among multiple audiences for the best results.

By: Jim Cosgrove

Jim Cosgrove — Tue, 16 Jan 2007 12:39:48 +0000

I agree wholeheartedly that local content is king. We rarely even talk about real estate on our blog. We talk about our area, about local happenings, about what local people are interested in. Heck, we’re in danger of turning into a sports blog for the Patriots run through the playoffs! I highly recommend the book “Applebee’s America” to anyone who is interested in the concept.
We used to be a Sothebys affiliate but dropped them when they asked us to become a franchise. They kept saying they had a great brand name. Well guess what? We have the best brand name in our area, what do I care if they have great brand name somewhere else?

By: Jim Duncan

Jim Duncan — Tue, 16 Jan 2007 11:37:08 +0000

Teresa:
I would argue that buyers and sellers like being able to go to one place where all the listings are kept/marketing/shown. Our personal websites, while national (and international) all depend on google to get us that traffic …

By: teresa boardman

teresa boardman — Mon, 15 Jan 2007 23:49:36 +0000

Robert – I do find value in the local Craigs list and do not find value in Realtor.com or being affiliated with a national real estate company. I think most of the company web sites are poor and some steal agent leads. I contend that my web sites are all national anyway. I don’t need everyone to find them, I need buyers and sellers in my local market.