Comments on: Is Internet Marketing, Traditional Marketing?

By: Jeff Paul Internet Business

Jeff Paul Internet Business — Mon, 23 Feb 2009 09:29:36 +0000

I dont think that it is traditional marketing its internet marketing by which people can come to know about different aspects and can earn from it.

By: REBlogGirl

REBlogGirl — Fri, 20 Oct 2006 20:13:06 +0000

Love it! Great post as usual, Jim. I think understanding the impact of online marketing and the phenomenal ROI it has in relation to print ads is the key. You really can’t get that kind of ROI from print. For example, think about what an ad in Realtor Mag costs (full page color: $34K). Cosider how many blogs you have to sell to see any return on that while simply putting up a site and buying AdWords will generate substantial protfit right away. Same goes for Realtors- even local papers can be expensive. The Net ROI is unbeatable. It’s just about learning how to use the net properly to deliver results.

By: Jim Duncan

Jim Duncan — Fri, 20 Oct 2006 15:47:23 +0000

The greatest difference (to me, at least) between print and online advertising is that online provides metrics by which I can measure my ROI. I know how many people are visiting my Visual Tours. I know from where my website visitors are coming. I am able to track how effective my advertising is.
While the ultimate metric is whether a property sells, for how much and after how long, I prefer to spend my money online. It’s cheaper, it’s more efficient and it’s more flexible.

By: Jim Cronin

Jim Cronin — Fri, 20 Oct 2006 07:28:08 +0000

Just as a clarification, the “ho hum” about virtual tours is simply imlpying that they are no longe something unique, but rather ubiquitous. The above was not claiming anything about the effectiveness of the “now traditional” tools… just an observation that “we’ve come a long way, baby.”

By: Norma Newgent

Norma Newgent — Fri, 20 Oct 2006 01:45:53 +0000

Very well said Michael. I am 48 and am finding myself doing my fair share of eye-rolling at suggestions that anything “old” is ineffective. At the end of the day, ask yourself-who is your audience? Maybe you have been using certain tools for a long time and your toy is no longer shiny to you. That doesn’t mean the toy wasn’t way-cool. I’m all about keeping up with whatever is out there but my clients don’t care HOW I got there, but THAT I got there. They just want to land safely on the ground. If you are on the internet talking about the value of the internet, you’re wasting your time. Your audience is already on the internet. The whole Web 2.0 thing being so cutting edge and superior is crap. So we can now interact electronically-there’s a yawn for you. The real innovators were back at IBM making machines as big as a room and needing fans to blow out the inevitable fire. Everything since then has been essentially an enhancement. I will never abandon my daily search for new and unusual, but I won’t throw away my old tools that are still working. And by the way, even though I’ve gotten my fair share of leads electonically, nothing comes close to face-to-face networking. So why not “whatever works”?

By: Michael Price

Michael Price — Thu, 19 Oct 2006 19:25:30 +0000

I prefer to look at it as Old Media & New Media. Old shouldn’t be confused with outdated or obsolete. I’m 45, which makes me pretty old compared to most of my cohorts in the new media industry. I’m far from obsolete, at least for the near future.
Every marketing activity should be taken on it’s own merit. Whether it’s a print ad or a whiz bang 3-D walk through, the only thing that matters is the results it generates. There’s nothing Ho-Hum about a virtual tour that’s been done right and used as an effective listing enhancement tool. Virtual tours, video podcasts, interactive PDF files with embedded elements and a whole host of other listing enhancement tools are available. How they are used as listing and selling tools are what really matters. I know agents that claim Virtual Tours are not effective marketing tools. They make these claims without any real evidence to support it. The truth of the matter as was indicated by a Pew Internet Life study a few months back, Virtual Tours are extremely effective. Realtor.Com studies show the same thing, I think the result said 83% of people responding found them helpful in their home search. The agents that claim that listing enhancements like virtual tours are not effective in reality just have an aversion to paying for them. See the latest Blueroof blog post http://blueroof.wordpress.com/2006/10/18/the-difference-between-good-realtors-and-bad-agents/ to get a good perspective on that issue.
At the end of the day it’s all about results. It’s about a return on investment. It’s about applying technology instead of just merely buying technology. That’s what I love about our new company, the results speak for themselves. We’re using new media in a way that generates tangible results.
Good brokers and agents know how to develop and track a quality marketing mix, a mix that usually has a combination of old and new ingredients.