https://realestatetomato.com/authenticity-is-the-new-black/ Wed, 02 May 2007 18:10:07 +0000 hourly 1 https://wordpress.org/?v=6.4.2 https://realestatetomato.com/authenticity-is-the-new-black/#comment-302 Wed, 02 May 2007 18:10:07 +0000 http://realestatetomato.com/2007/04/04/authenticity-is-the-new-black/#comment-302 What a great headline! The best I’ve read in awhile. Wish I’d thought of it….. I agree with the article that the public responds much better to a true person than a slick PR generated spin machine.

]]> https://realestatetomato.com/authenticity-is-the-new-black/#comment-301 Fri, 06 Apr 2007 00:46:21 +0000 http://realestatetomato.com/2007/04/04/authenticity-is-the-new-black/#comment-301 I think these points about authenticity are well taken.
In fact, I’ve maintained the following maxim to be true for some time: “The most important thing in life is sincerity. Once you can fake that, you’ve got it made.”

]]> https://realestatetomato.com/authenticity-is-the-new-black/#comment-300 Fri, 06 Apr 2007 00:09:40 +0000 http://realestatetomato.com/2007/04/04/authenticity-is-the-new-black/#comment-300 Dean, thanks for the feedback – I’ll definitely add more information on what the tailoring process involves.
The problem we’re out to solve with the marketing pieces is that getting high-quality marketing design and copy done is radically expensive, and often, even when you go to the Hobbs/Herders out there and spend, the quality is marginal at best.
We see what we’ve created as a road map. The pieces work great left alone, but they’re meant to be a guide; instead of re-inventing the wheel, you can see what we’ve done and simply replace phrases, words, and even images so that the pieces actually reflect your personal authenticity. We offer a range of services from ‘do-it-yourself’ to ‘interact directly with our head marketing guru’ to create your personalized message.
Thanks again for the feedback – it’s always a learning process, as we craft our own message, to strike a balance between overwhelming our prospective clients with details and saying too little.
Regards,
Landon

]]> https://realestatetomato.com/authenticity-is-the-new-black/#comment-299 Thu, 05 Apr 2007 03:48:00 +0000 http://realestatetomato.com/2007/04/04/authenticity-is-the-new-black/#comment-299 Hey Jim, I hope to hear more from Landon in the future- what a clear, concise and intelligent writer!
Listen, I am very glad that Wired is bringing to the forefront the need for authenticity- Real Estate is the MOST guilty of the “me too” syndrome. I would venture to say that 90% of agents in any market are in the follower pack of “me too”-ers. Blogs make personal connections possible that no calendar, mailer, tv ad or single media outlet can create. That is the specific advantage of a blog. Another advantage of the blog is the ability to shine- even now, a majority of the Real Estate blogs out there are no more than charts of NAR stats, regurgitated news from the local paper, or stale, canned talking points… in a sea of the “me too” (EVEN IN BLOGS), it is not difficult to stand out.
The best part of blogging is that like any other marketing outlet, it takes a certain savvy to be effective. Not everyone can complete a sentence, keep readers interested, or capture the essence of authenticity. (Yeah, go ahead and read my blog and tell me how LACKING I am, ha!) Great article, Landon!

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