Comments on: The Real Estate Business Is Content, Not Home Selling

By: Joan Snodgrass

Joan Snodgrass — Sat, 05 Dec 2009 16:21:31 +0000

Love it! Love it! Great article – thanx.

By: Jim Cronin

Jim Cronin — Wed, 02 Jul 2008 18:25:55 +0000

That’s exactly what I am talking about.

By: Marcie Sweet

Marcie Sweet — Wed, 02 Jul 2008 12:51:53 +0000

How about this for content?
ps and you will come home is dedicated to those who offer the ultimate sacrifice in order to preserve all that is right, good and truly American.
MLS# 991170: A mini video that has been written, directed, filmed, and produced by a builder and his agent in Nashville, TN as a means to market the builder’s latest project, a majestic American Foursquare located at 1742 Hillmont Drive, Nashville, TN. In the film, a young American Korean War veteran makes his long journey back home after serving his country in battle. He is reunited with his family and inherits all that is right and good in life- the love of his strong family, a special heirloom gift from his proud father, and knowing he is finally home. At the end, he returns the favor to his son, years later.
http://www.youtube.com/watch?v=SdzPhqifcC4

By: MasterPlan Capital - Commercial Mortgage lending

MasterPlan Capital - Commercial Mortgage lending — Wed, 11 Jun 2008 17:00:44 +0000

All of what you say is true, I would, however, add that you need to be able to sell houses also. By-the-way, all this holds equally true in my business (commercial real estate finance) People want their questions answered. Answer them (with quality content) and they will give you business.

By: Santa Barbara Real Estate Voice

Santa Barbara Real Estate Voice — Wed, 05 Mar 2008 15:48:56 +0000

Jim,
Thanks for stopping by my site and grabbing a quick screenshot. Interesting post..as always, you should write for your clients and audience and focus on content…but sometimes you do get sidetracked. Thanks for the reminder and I hope all is going well. Any plans to start looking here in Santa Babrara…Come on???

By: Steve Rosenbaum

Steve Rosenbaum — Tue, 04 Mar 2008 00:20:09 +0000

Great article, Jim. You’ve done a great job isolating the importance of great content. If only people could realize how providing information could help them distinguish their homes, they would not have to rely on price alone to sell their home. We like to teach people to “Sell the Lifestyle, not the house” at BigBadHomeSale.com. I am going to put a Trackback on our blog and have our members read this. Great Job!
Steve Rosenbaum
http://BigBadHomeSale.com

By: Gena Riede

Gena Riede — Sat, 01 Mar 2008 00:45:43 +0000

Jim,
Absolutely correct. There is so much out there right now and both Home Buyers and Home Sellers need as much correct information as possible.
Write it and they will come.

By: Vancouver realtor

Vancouver realtor — Fri, 29 Feb 2008 12:28:34 +0000

I like that post as well and I`ve found truth in that, my experience with the realtors is not bad, when I was a first-home buyer I got really useful information from a Vancouver real estate agent. However the content is so empty at most companies dealing with real estate and I don`t wonder it because the competition is as tough that there is no time to rethink the whole procedure. I absolutely agree with you that being effective means that you provide proper explanations and you care about the people`s requirements.

By: Jamey Bridges

Jamey Bridges — Fri, 29 Feb 2008 04:20:28 +0000

Content is king :). Communicating information that is of value instead of selling an image is absolutely essential. I think when you ask most real estate agents about their area in which they serve they can give endless amounts of information, so it always amazes me that they have nothing to write about! Simply writing about your area and the issues that can affect it creates powerful content that will reach new customers.

By: Hilary Shantz

Hilary Shantz — Fri, 29 Feb 2008 03:11:05 +0000

I was chatting with a non-real estate entrepreneur today and when he saw my blog he said “what you are providing is a value-added service” -this is essentially what you are saying, the content we provide ‘free of charge’ to our clients and potential clients is oodles of CONTENT which is added value to the nth degree!