https://realestatetomato.com/is-12-months-too-long-the-real-estate-blog-is-the-ultimate-drip-marketing-campaign/ Sat, 13 Dec 2008 15:47:49 +0000 hourly 1 https://wordpress.org/?v=6.4.2 https://realestatetomato.com/is-12-months-too-long-the-real-estate-blog-is-the-ultimate-drip-marketing-campaign/#comment-774 Sat, 13 Dec 2008 15:47:49 +0000 http://realestatetomato.com/2006/11/21/is-12-months-too-long-the-real-estate-blog-is-the-ultimate-drip-marketing-campaign/#comment-774 Unfortunately most of your numbers are pretty accurate. Web leads can take FOREVER to pan out, and can sometimes drive us agents nuts in the process. I think it’s important to think from their standpoint as a consumer/client/customer and remember that when you walk into a new clothing store, you just want to look around at first. But then when you find something you like, that’s when you want to personal connection and advice from the sales rep.
I suppose that just reinforces your other posts about quality of content. Keep up the great job Tomato!

]]> https://realestatetomato.com/is-12-months-too-long-the-real-estate-blog-is-the-ultimate-drip-marketing-campaign/#comment-773 Sat, 03 May 2008 23:45:28 +0000 http://realestatetomato.com/2006/11/21/is-12-months-too-long-the-real-estate-blog-is-the-ultimate-drip-marketing-campaign/#comment-773 great post jim. i have people sign up to use my mls search which has given me a lot of emails. these people aren’t too committed to me directly. how should i go about pursuing these people.

]]> https://realestatetomato.com/is-12-months-too-long-the-real-estate-blog-is-the-ultimate-drip-marketing-campaign/#comment-772 Tue, 13 Feb 2007 01:59:14 +0000 http://realestatetomato.com/2006/11/21/is-12-months-too-long-the-real-estate-blog-is-the-ultimate-drip-marketing-campaign/#comment-772 I think the key to the blog and leads is all about creating a personal relationship without ever talking to the person. Email drip systems as you mentioned are “cold” and often don’t give the “human” touch. A properly written blog can help a potential client come to trust you as a real estate expert, and to feel comfortable with you before they ever speak with you.

]]> https://realestatetomato.com/is-12-months-too-long-the-real-estate-blog-is-the-ultimate-drip-marketing-campaign/#comment-771 Tue, 05 Dec 2006 15:10:58 +0000 http://realestatetomato.com/2006/11/21/is-12-months-too-long-the-real-estate-blog-is-the-ultimate-drip-marketing-campaign/#comment-771 Jim, this is good. My business is pretty much all internet these days so obviously this post jumped out at me. I need to re-evaluate my numbers and time spans from initial contact to conversion.

]]> https://realestatetomato.com/is-12-months-too-long-the-real-estate-blog-is-the-ultimate-drip-marketing-campaign/#comment-770 Mon, 27 Nov 2006 16:00:19 +0000 http://realestatetomato.com/2006/11/21/is-12-months-too-long-the-real-estate-blog-is-the-ultimate-drip-marketing-campaign/#comment-770 Brian,
I love to hear about the success that blogging has brought agents. I stand up on this soapbox everyday expressing how valuable a marketing to it can be, and it is always reasurring to hear from the those in the trenches. Great job. I’d love to hear what types of content you feel has been leveraging your blogging success.

]]> https://realestatetomato.com/is-12-months-too-long-the-real-estate-blog-is-the-ultimate-drip-marketing-campaign/#comment-769 Mon, 27 Nov 2006 02:58:20 +0000 http://realestatetomato.com/2006/11/21/is-12-months-too-long-the-real-estate-blog-is-the-ultimate-drip-marketing-campaign/#comment-769 I have found out in my 3-4 months of blogging on Active Rain that it is an excellent tool. I have found that propects really get an oppotunity to learn about me and the way I do business by reading my blogs.
I have just started one on TypePad and guest author at http://www.nelalive.net
I have had great success in this short period. Blogging has greatly helped my business development and allowed past customers to stay engaged with me.

]]> https://realestatetomato.com/is-12-months-too-long-the-real-estate-blog-is-the-ultimate-drip-marketing-campaign/#comment-768 Fri, 24 Nov 2006 17:18:03 +0000 http://realestatetomato.com/2006/11/21/is-12-months-too-long-the-real-estate-blog-is-the-ultimate-drip-marketing-campaign/#comment-768 John,
Although some readers may disagree, and it may not be the best excercise to promote… I would still consider ‘signing up’ my email database to the email blog blast. In doing so, things that I would make crystal clear in the blast would be:
1. Short intro as to what the blast is, and how often to expect it.
2. Option to sign up for RSS instead of getting emails
3. Obvious opt-out option.
–
You will more than likely lose a percentage that don’t ‘appreciate your effort,’ but just the same, you will be delighting others… And isn’t it those for whom you work in the first place?
—-
Teresa,
I’d have to say that the directly personal approach that you take to maintain the contact/relationship with prospects is superior due to the fact that it is personal and timely. I too, try and maintain that personal communication on a ‘software reminded’ basis, knowing how effective it will be. Nonetheless, my approach to the article was just having a look at how a blog might be able to speed up the incubation process as a replacement and betterment of the standard drip email marketing and monthly newsletters that are so common.

]]> https://realestatetomato.com/is-12-months-too-long-the-real-estate-blog-is-the-ultimate-drip-marketing-campaign/#comment-767 Wed, 22 Nov 2006 23:12:39 +0000 http://realestatetomato.com/2006/11/21/is-12-months-too-long-the-real-estate-blog-is-the-ultimate-drip-marketing-campaign/#comment-767 Great post Jim, and dead on. Consumers have finally wrested away control of real estate information, and we must deal with them now on their terms. In the end, it’s still about relationships, but to form a relationship with someone who wishes to remain anonymous requires us to put our knowledge and personality out there and let them choose. People love to buy and they hate to be sold. The consumer no longer has to put up with being sold. We have to learn a better way to let them buy.

]]> https://realestatetomato.com/is-12-months-too-long-the-real-estate-blog-is-the-ultimate-drip-marketing-campaign/#comment-766 Wed, 22 Nov 2006 14:01:09 +0000 http://realestatetomato.com/2006/11/21/is-12-months-too-long-the-real-estate-blog-is-the-ultimate-drip-marketing-campaign/#comment-766 I had one lead who used my site for two years before she sold and then bought. I have some out there now that probably won’t do a thing until spring, giving me the opportunity to slowly build relationships with them over a period of months, with out spending any money. All last Winter I worked with a couple in France. They bought a townhouse in last July. By the time I met them in person we felt like we had known each other for years. I love working with these people. I don’t use drip email, instead I use top producer to remind me to follow up on a regular basis.

]]> https://realestatetomato.com/is-12-months-too-long-the-real-estate-blog-is-the-ultimate-drip-marketing-campaign/#comment-765 Wed, 22 Nov 2006 00:36:32 +0000 http://realestatetomato.com/2006/11/21/is-12-months-too-long-the-real-estate-blog-is-the-ultimate-drip-marketing-campaign/#comment-765 I’m of the view that my blog is my giant prospecting, geographic farming, mobile office resource, listing/buyer rep presentation all rolled into one.
I don’t mean it’s pure hard sell – that would suck. It’s information, it’s relationship building, it’s fun, and it’s sell.
The blog is on 24/7/365 so how can it not do things faster than me trying to meet and greet and play phone tag? I’m going to New Zealand for three weeks over Christmas…. but my blog ain’t.

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