https://realestatetomato.com/what-is-the-future-of-the-real-estate-blog/ Thu, 03 Feb 2022 23:24:54 +0000 hourly 1 https://wordpress.org/?v=6.4.2 https://realestatetomato.com/what-is-the-future-of-the-real-estate-blog/#comment-111 Sun, 04 May 2008 19:12:43 +0000 http://realestatetomato.com/2007/11/09/what-is-the-future-of-the-real-estate-blog/#comment-111 The vehicle within the blog will be video. The impact for our industry is unmatched… The Vlog is not a luxury item it is a must!

]]> https://realestatetomato.com/what-is-the-future-of-the-real-estate-blog/#comment-110 Mon, 14 Jan 2008 17:21:24 +0000 http://realestatetomato.com/2007/11/09/what-is-the-future-of-the-real-estate-blog/#comment-110 I think smart brokers will mine their organizations for blogger talent, recruit the stars to lead the corporate blogging effort, and share the resulting rewards to keep them motivated. If brokers try to go it alone or shove some lame blogging platform down our throats, they are essentially alienating talent, competing against us, and leaving the door open for smarter brokers to swoop us up to help them become the leaders in their markets. As all of you know, the ins and outs of blogging are unknown to many. You can’t just slap something up there and expect it to succeed.
Writing will be a mainstay, but video will be a very important adjunct, along with lots and lots and lots of pictures.

]]> https://realestatetomato.com/what-is-the-future-of-the-real-estate-blog/#comment-109 Fri, 28 Dec 2007 21:54:11 +0000 http://realestatetomato.com/2007/11/09/what-is-the-future-of-the-real-estate-blog/#comment-109 I think blogging communities, like Bloodhound Blog and here, will continue to grow and become strategic in their targeting. However, I do not think that the community blog sites will replace the individual ones, rather they will provide gateways to the individual ones.
Video is definitely a must, but I don’t think the best blogs will be video only either. I think a good mix of video, audio, and writing will be the best blogging tactics. Of course, that will depend largely on your targeted audience as well.

]]> https://realestatetomato.com/what-is-the-future-of-the-real-estate-blog/#comment-108 Fri, 28 Dec 2007 21:19:43 +0000 http://realestatetomato.com/2007/11/09/what-is-the-future-of-the-real-estate-blog/#comment-108 Jim:
Thanks for the excellent commentary on the emerging requirements for real estate blogs; very enlightening.
At MyST we also have seen business blog trends tilt toward video. But one of our clients took it to a whole new level – they wanted video commenting too. This is supported on Health Commentary (http://healthcommentary.org), a fairly large business blogsite. We anticipate lots of clients launching video blogging and video commenting in 2008-2009.
Hyper-locality – this is a key observation and one that I’ve only given brief thought about. It seems that some of the business requirements for hyper-locality might look something like this:
Real estate blogs must be able to …
– Represent virtual collections of content based on geo-location that are also mapped into localized search solutions;
– Filter content based on regions that are near and distant to a specific location – that context changes – sometimes you want to see information specific to an HOA area, other times you want to see information that encompasses a market trading area reachable by car;
– Deliver content relevant to the present location of mobile devices.
Re Brokers… another great point. One solution – imagine the broker’s blogsite is simply a real-time roll up of its agent’s blogs regardless of the tools used by each agent.
One of the problems I see with lots (and lots) of video is the issue of less findable content. While it’s true that major search engines will be able to index voice and find audio and video content based on text queries, there are other types of search requirements that Google won’t be able to help with. Your own site integrates with Google, but not all businesses have this latitude; issues of index size, brand, security context, etc., will impact the issue of findability. I know there’s no simple answer to this – I just wanted to make the observation.
bf

]]> https://realestatetomato.com/what-is-the-future-of-the-real-estate-blog/#comment-107 Tue, 11 Dec 2007 17:10:37 +0000 http://realestatetomato.com/2007/11/09/what-is-the-future-of-the-real-estate-blog/#comment-107 There is not doubt that video is the future. The final form it will take is pretty unclear.
Clients I work with use video for everything from producing virtual tours, to talking about their businesses to creating their own newscasts.
Below is a link to what I would call a better than average attempt to produce a vlogg of local real estate news.
http://youtube.com/watch?v=iQo2Vvb0pC4
I imagine his efforts and other agents willing to try something new will just keep getting better.
Jeff

]]> https://realestatetomato.com/what-is-the-future-of-the-real-estate-blog/#comment-106 Fri, 07 Dec 2007 23:52:22 +0000 http://realestatetomato.com/2007/11/09/what-is-the-future-of-the-real-estate-blog/#comment-106 I don’t think video will ever replace writing – at least, I hope not. As long as we’re appealing to a broad range of customers, we need to have both available. It’s not about what WE prefer, it’s about what the customer prefers.

]]> https://realestatetomato.com/what-is-the-future-of-the-real-estate-blog/#comment-105 Fri, 07 Dec 2007 23:52:04 +0000 http://realestatetomato.com/2007/11/09/what-is-the-future-of-the-real-estate-blog/#comment-105 I don’t think video will ever replace writing – at least, I hope not. As long as we’re appealing to a broad range of customers, we need to have both available. It’s not about what WE prefer, it’s about what the customer prefers.

]]> https://realestatetomato.com/what-is-the-future-of-the-real-estate-blog/#comment-104 Thu, 06 Dec 2007 12:12:36 +0000 http://realestatetomato.com/2007/11/09/what-is-the-future-of-the-real-estate-blog/#comment-104 Your article has made my desire to come up with a blog more strong and soon I will. I think a blog is a must for a real estate agent as through it, he can not only express his views but also interact with other agents. Thus the whole look and feel of the blog becomes very important. I am also an agent listed with resortscape.com ( http://www.resortscape.com/default.aspx?ct=r&q=&utm_medium=linktous&utm_source=PT ) and so many a times my clients are even foreigners. So my blog should also be beneficial in assisting them. My plans for the blog are still in the initial stages. Through your post I have gained a lot of insight in developing my blog. And now definitely I will make it happen.

]]> https://realestatetomato.com/what-is-the-future-of-the-real-estate-blog/#comment-103 Thu, 06 Dec 2007 02:14:09 +0000 http://realestatetomato.com/2007/11/09/what-is-the-future-of-the-real-estate-blog/#comment-103 Maybe I ought to learn to blog?

]]> https://realestatetomato.com/what-is-the-future-of-the-real-estate-blog/#comment-102 Sun, 25 Nov 2007 07:03:32 +0000 http://realestatetomato.com/2007/11/09/what-is-the-future-of-the-real-estate-blog/#comment-102 I’ve got a face that was made for radio! (and fortunately a voice for it also). So I’ll just stick to typing for now.

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