https://realestatetomato.com/the-real-estate-broker-blog-bigger-badder-better-and-beyond/ Thu, 25 Sep 2008 22:30:11 +0000 hourly 1 https://wordpress.org/?v=6.4.2 https://realestatetomato.com/the-real-estate-broker-blog-bigger-badder-better-and-beyond/#comment-1240 Thu, 25 Sep 2008 22:30:11 +0000 http://realestatetomato.com/2007/08/28/the-real-estate-broker-blog-bigger-badder-better-and-beyond/#comment-1240 This is a great accomplishment. We’re looking to do something similar here in Hawaii with our real estate blog but haven’t quite got it fully together yet. This is inspiring, though!

]]> https://realestatetomato.com/the-real-estate-broker-blog-bigger-badder-better-and-beyond/#comment-1239 Sat, 24 May 2008 22:41:59 +0000 http://realestatetomato.com/2007/08/28/the-real-estate-broker-blog-bigger-badder-better-and-beyond/#comment-1239 We at Maxsell Real Estate have been doing this on a smaller scale for years. I look forward Jim and Jason to help me finish the roll out of the backend in the coming weeks.

]]> https://realestatetomato.com/the-real-estate-broker-blog-bigger-badder-better-and-beyond/#comment-1238 Tue, 20 Nov 2007 19:58:16 +0000 http://realestatetomato.com/2007/08/28/the-real-estate-broker-blog-bigger-badder-better-and-beyond/#comment-1238 Congrats, this is a great idea, I will be watching for the outcome.

]]> https://realestatetomato.com/the-real-estate-broker-blog-bigger-badder-better-and-beyond/#comment-1237 Sun, 02 Sep 2007 05:14:21 +0000 http://realestatetomato.com/2007/08/28/the-real-estate-broker-blog-bigger-badder-better-and-beyond/#comment-1237 Well done, Jim. I’ve been watching from the sidelines and the work you’ve done is outstanding. Beth and crew are off and running. It’s great to watch.

]]> https://realestatetomato.com/the-real-estate-broker-blog-bigger-badder-better-and-beyond/#comment-1236 Fri, 31 Aug 2007 07:29:55 +0000 http://realestatetomato.com/2007/08/28/the-real-estate-broker-blog-bigger-badder-better-and-beyond/#comment-1236 The evolution of this site will be fascinating to watch. If there’s one thing I came away from Inman believing, it’s that the brokerage of the future must have a blog and a blogging strategy to stay competitive on the internet. Because if 80% of everybody is online searching for expertise, that’s where you want to be.
But the content can’t be crappy. It has to be high quality information that consumers crave. This is why I also believe that an editorial director will become a key new position in the brokerage of the future. Yes, recruit agents to blog, but maintain an editorial vision so that your area is well covered, well represented and everybody isn’t just yelling, I’m fabulous, I want to serve you and pick me, I’m the best agent. Publishing standards need to apply.

]]> https://realestatetomato.com/the-real-estate-broker-blog-bigger-badder-better-and-beyond/#comment-1235 Thu, 30 Aug 2007 16:08:31 +0000 http://realestatetomato.com/2007/08/28/the-real-estate-broker-blog-bigger-badder-better-and-beyond/#comment-1235 I agree with Steven, if it wasn’t for the EWM blogging that Beth organized, trained, helped and keeps helping I would never even think about doing it. I really appreciate all the extra work that was done for us to get started.
For us in Aventura, we need to get people to notice us and this is a great way since we are the new kids in town.

]]> https://realestatetomato.com/the-real-estate-broker-blog-bigger-badder-better-and-beyond/#comment-1234 Thu, 30 Aug 2007 00:45:31 +0000 http://realestatetomato.com/2007/08/28/the-real-estate-broker-blog-bigger-badder-better-and-beyond/#comment-1234 Someone should ask Dustin Luther or Greg Swann who retains content

]]> https://realestatetomato.com/the-real-estate-broker-blog-bigger-badder-better-and-beyond/#comment-1233 Thu, 30 Aug 2007 00:35:37 +0000 http://realestatetomato.com/2007/08/28/the-real-estate-broker-blog-bigger-badder-better-and-beyond/#comment-1233 Elizabeth, Holly, Mary
With regard to losing your “voice”, I have my own personal blog and my EWM blog and my ActiveRain blog. I find the opportunities endless. I am very excited, do you know why? Because I started my own blog during the Project Blogger competition and I can appreciate how hard it is to get eyeballs to your blog as a newbie. EWM has a page rank of 5 and has THOUSANDS of visitors a day! Not a bad place to start.
Holly: If you are a small time blogger this is the perfect opportunity not to be a small time blogger. EWM is not a big corporate machine. The EWM blog is not a “press release” but a REAL blog.
I have another example: When ARDELL went to Rain City Guide, did she become more popular or less popular….mmmmm??? Seems like she leveraged the eyeballs coming to RCG and made herself even a bigger star.
As for who owns the content? I would imagine EWM would own the content. Why? Because they were giving the agents oppportunites to gain readership and clients from the blog; if they leave the company, what’s the point?
One last question: If a member of ActiveRain “leaves” AR, AR still owns the content, no?
I see it as Beth introduced blogging to 700 agents who otherwise WOULDN’T have blogged (anytime in the near future)and is giving US an amazing platform (already in place) with which to blog and gain readership and clients, for free.
I think most agents get in the way of their own success by looking at something from the negative as opposed to realizing the opportunity in front of them and make the most of that opportunity.

]]> https://realestatetomato.com/the-real-estate-broker-blog-bigger-badder-better-and-beyond/#comment-1232 Wed, 29 Aug 2007 22:32:17 +0000 http://realestatetomato.com/2007/08/28/the-real-estate-broker-blog-bigger-badder-better-and-beyond/#comment-1232 Awesome Jim!
Just the tool I know many brokers and teams have been looking for. I’ll be sending them your way Amigo!

]]> https://realestatetomato.com/the-real-estate-broker-blog-bigger-badder-better-and-beyond/#comment-1231 Wed, 29 Aug 2007 22:12:57 +0000 http://realestatetomato.com/2007/08/28/the-real-estate-broker-blog-bigger-badder-better-and-beyond/#comment-1231 I can tell you first hand…there is a huge blog buzz at EWM. That is all everyone is talking about here. Did you read that blog? Are you blogging? I have to blog… are all questions and comments I heard at the water cooler, in the sales meeting and at brokers open today. Everyone is noticing.

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